TAE-BOStill "HOT" & taking the country by Storm
Fast-paced, deafening music
plays as Billy Blanks shouts, "Knee! Knee! Kick! Punch!" as he
demonstrates his moves before a class of 100 packed with sweat-drenched
exercisers. The shaved headed, 44 year-old Blanks, with his perfectly sculpted
body is the self-anointed leader of one of the hottest fitness movements in
history. Tae-Bo, a hybrid of karate, boxing and aerobic dance is Blank's
creation. He's charismatic, driving, with more energy than the Tazmanian devil
and preaches self-improvement through hard work and determination. he revs up
viewers of his exercise video's with chants of "Come on! Come on!"
During a class here at his world Training Center, the 6-foot, 185-pound Blanks
hops off a raised platform and moves among his followers, getting in their
faces and encouraging them to push, push, be better, always better. His
intense program, which includes lots of kicks, punches and jabs toward an
imaginary opponent, has won celebrity converts such as Brooke Shields, Carmen
Electra and Magic Johnson.
He has sold millions of Tae-Bo video's with his
ubiquitous TV infomercials, he even won a fistful of Awards at the recent NRA
awards for those 30-minute television programs. Though he has drawn critics
concerned about the risk of injuries, Blanks insists his workout is unique and
national fitness experts say it is very similar to workouts known as
kickboxing, cardio-kickboxing or box aerobics, which are being taught at
two-thirds of the U.S. fitness centers. Some of the biggest names in the
fitness field, such as Kathy Smith, also have martial-arts-inspired exercise
video's. Still, Blanks is the highest-profile personality in the movement. His
career is now hotter than his one-hour workout. His book, The Tae-Bo Way, part
autobiography, part motivational, part how-to, is in book stores. He has seven
tape out currently and more than a dozen Tae-Bo video's are in the works,
including one for kids and one for seniors. A Billy Blanks Tae-Bo Center
opened in Houston, and he plans to open several other
regional centers in the future. he's so busy that he has put off a national
tour until next year. As
he sits in a small office after a class, Blanks is
often philosophical and occasionally defensive, especially when asked about
the safety of his program.
The devout Christian has two Bibles on his desk,
and quotations from the Bible including "Faith without works is
dead" are painted on the wall of his largest exercise room. Blanks sees
Tae-Bo as his mission in life, his way of reaching out and helping others. He
says it increases people's aerobic and muscle endurance, balance, flexibility
and body control. As they master the program, he says, it builds their
self-image. "If you do something you never thought you could do, it gives
you confidence." Where traditional aerobics appeals mainly to women, his
workout also attracts men. "Every guy deep down wants to be a boxer. He
can come in and pretend he's doing boxing or karate," he says. for women,
"it is martial arts in a fun way." Born in Erie Pennsylvania, the
fourth of 15 children, Blanks knows how accomplishing a challenging feat can
change a life. He says his parents raised him with love and discipline.
"Not a day goes by that I don't recall my father telling me, "Billy,
you have to work hard for everything." His mother was a homemaker and his
father worked in a steel foundry during the day and drove a garbage truck by
night, he says. As a child, Blanks says he had undiagnosed dyslexia. He also
had short, tight tendons and a limited range of motion and flexibility, he
says. "I was so uncoordinated that I literally could not walk and chew at
the same time." At the age of 12, Billy saw martial-arts legend Bruce Lee
in the television series "The Green Hornet." and decided he wanted
to be a world martial-arts champion. By the age of 16, he had earned a black
belt in karate and earned a spot on the U.S. karate team, becoming the captain
in 1980. He competed in numerous national and world championships and won
several titles. In 1976, in the confines of the basement of his home, Billy
states he began developing what he eventually named Tae-Bo. Gayle, his wife,
gave him the "Rocky" soundtrack, and he started dancing, punching
and kicking to the music. It was first in Erie then in Boston that he began
offering classes. While working as a body guard in 1989 for actress Catherine
Bach on the film "Bloodfist," which he also earned a part in, she
told him, "I think you could do really well in California. "Since
then he has had roles in 28 films. He moved to Los Angeles and opened a
studio, then moved to his current location. Blanks is at his fitness center
everyday except Sunday, when he goes to church, and Tuesday night, when he's
at Bible study. In a typical day, Blanks teaches four intense Tae-Bo classes,
two karate classes and conducts personal training sessions with four clients.
Celebrities come and go, but no one fusses over them, in fact, Blanks
remembers encouraging a woman in a class saying, "Common, girl! It looks
like you have a good body. Next time I want to see you really work out!"
It was later that he found out that it was actress Angela Bassett that he was
speaking to. His clients are among the most devoted, despite the rigors of his
program. Blanks agrees it's tough. "Anything that is easy is no
good." Hollywood trainer Keli Roberts, who appears in a Kathy Smith
kickboxing video, has attended Blanks' classes. She feels he is a motivating
instructor, but also states, "It's very explosive, fast, and has many
large-range-of-motion movements. There is a danger with people doing too much
too soon because their ligaments and joints aren't prepared." Blanks
responds, "Tae-Bo is not dangerous if you have an instructor teaching you
proper technique." Blanks is accustomed to defending his workout and his
reputation, Blanks says he won seven different world competitions and ten
national competitions. Says the chairman of karate for the Amateur Athletic
Union, "He won the national AAU karate championships many times, He was
practically unbeatable. I think he's about the best athlete I've ever
seen." For Billy Blanks, Tae-Bo is a family affair. His wife is his
partner, his daughter Shellie is an instructor, stars in his video's and was
photographed doing exercises for his books, and his son Billy Jr. also teaches
Tae-Bo. Billy's success has earned him a 4,000-square-foot Mediterranean-style
house in West Hills, California and a Hummer. He is a generous contributor to
his church and has set up scholarships and a foundation for women and
children. Blanks says he's not trying to impress anyone. "All I do is to
help other people." Teaching Tae-Bo and showing people how to stay fit
and healthy while having fun doing it is his way of helping others. "I'll
do this 'till the day I die."
Billy Blanks' World Training
Center14708 Ventura Blvd. / Sherman
Oaks / CA 91403For info & prices:
(818) 325-0335 fax: (818) 325-0368